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Who Needs a Hug?

November 13, 2012


Kristy Nole, AVP Marketing & Communications at First Source Federal Credit Union gives us an inside look at how the lovable icon of the credit union, “The Hug” came to life. Kristy explains how the Hug is actually a physical representation of the caring culture and graphic marketing that is First Source’s brand.

Posted in: Marketing

Big Bank Fees

November 10, 2011

Tom Neumann, our Executive VP/COO, talks about the First Source approach to fees, especially in response to recent legislation requiring financial institutions to take on the extra cost of debit card fees. In response to the new law, many big banks added fees to their cards, some added monthly fees, and others changed their requirements to get “free” cards and services. We continue to give you free (no-fee) debit cards. We avoid fees when possible, and when we can’t, we keep them low. Simple. Remember, at First Source, “free” means…”free”.

Posted in: Utica

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